This rebellion against fashion, however, contradicted itself as it hit the mainstream - as has happened to many sub-cultures before. When grunge became a 'trend', it became fashionable to wear flannel shirts and Doc Martin boots became popularized. Stereotypical items became mass-produced and stylized and the thrift-store shopping, unwashed hair idealisation that grunge had - of not conciously caring about creating an appealing fashion - lost all its basis - which could subsequently be a reason for its decline in the latter half of the 1990s. Grunge is now a source of inspiration for many designers and has become a popular modern look.
Original Grunge -
Stoke Newington grunge festival, 1993
Modern Grunge -