GRUNGE FASHION.

The grunge scene of the 1990's was primarily known for it's music influences, rather than the fashion. This scene aimed to portray an "anti-fashion" aesthetic with un-groomed hair and a major disinterest in trends. This rebellion inevitably resulted in a new trend; Grunge. Characteristics of this look include checkered shirts, layered clothing and nightwear as outwear in terms of the girls.

This trend was even adopted by fashion designers at the time, such as Marc Jacobs. His Spring/Summer 1993 collection for Perry Ellis was heavily influenced by grunge fashion. However this radical look saw him dropped from the label. 

Marc Jacobs revived this look again in 1996, although slightly more refined. This look was once again revoked in 2010 by several fashion designers, making it still rather current. Alexander Wang's Autumn/winter 2010/2011 collection shows a heavy grunge influence with the use of greys and kaki colours and slouchy layering. Rag & Bone's collection at the same fashion week also had a grunge-esque look to it with chunky knits and oversized garments.  

GRUNGE.

Although this subculture was not listed, we decided it was a strong culture that has a lot of aspects that can be explored and developed further. These images are an introduction to the type of subculture we've decided to research.


Where Does Grunge Come From?

Grunge was born of the local Punk scene of the Pacific Northwest, most notably Seattle, Washington, in the late 1980s. It became popular following the success of the band Nirvana in 1991. At a time when Glam Rock and Hair Metal were popular nationally, a group of young Punk bands in Seattle began to experiment with an aesthetic that was less flamboyant. These musicians were influenced by a local band, The Melvins that played Heavy Metal with slower and heavier riffs. A local scene sprung up with this sound, as did the first Grunge record label, Sub Pop Records.

Who Played Grunge?

Originally, “Sub Pop” began to promote bands that shared a certain anti-glam aesthetic, often categorized by casual dress, ripped jeans, flannel jackets and an overall unkempt appearance and that played this new style of Punk/Metal. Early Grunge bands included the lesser-known Green River (whose lead-singer is credited with first using the term "Grunge"), Mudhoney and Mother Love Bone and the break-through acts Nirvana, Soundgarden, Alice in Chains and Pearl Jam.

What Does Grunge Sound Like? :

The first generation of Grunge bands merged the heavy sonic intensity of Black Sabbath with the aggresive emotional swagger of Black Flag. Because of this mix of Punk and Metal roots, Grunge had a guitar-drenched sound; ample use of distortion, strong power chords and basic, melodic guitar solos were usually laid under simple, but tuneful, vocals. Always forceful in execution, always emotive in content, Grunge is often classified as a genre of Hard Rock.

SUB CULTURES.

The second part of our generic fashion project considers one of the huge contributing factors to modern day fashion; Sub Cultures. After thoroughly researching a variety of subculture, old and new, we narrowed down our favourite/most interesting subcultures to decide which to work further on.



Harajuku Kids_ Common name for the area around Harajuku Station in Japan. On a sunday, various groups of subcultures meet and socialize, many of the youths not conforming to one particular style. Harajuku has played a large part in many designers work for its influential fashion. The Harajuku Girl look could be described as a neon-cyber-goth, mixing bright colours with metallic shades. A group within this subculture are the cosplays, who dress up to imitate anime or other film characters.
Fashion_ fairytale, childlike, animated, cartoon -like, bright, eccentric, eclectic. 
Music_ I feel that Harajuku fashion has been brought more into light with the 2005 release of Gwen Stefanis album. Her dancers were known as the Harajuki girls which resulted "Harajuku Lovers" clothing and perfume under this idea. 





Grunge_ This subculture emerged in the early 90's with the rise in popularity of Seattle Sound.


This subculture based themselves on an anti-fashion trend, layering up and not caring about ripped or tarnished clothing.  It was not only popular in Seattle but also in the UK. Photographer Corrine Day was said to have promoted the "Heroin Chic" look when photographing a young disheveled Kate Moss. This trend has seen a recent revival in terms of its fashion aspect with fashion designers such as rag & bone and philip lim embracing a new grunge style.
Music_ Nirvana, Hole, The Smashing Pumpkins
Fashion_ Plaid, denim, hoodys, "kinderwhores", floral.









New Wave_ A backlash against the Punk movement in the 70's, New Wave music was a lot more electronic and synthesized. The music was less about attitudes and making a point, more about the technological sounds. Very similar bands to that that influenced New Romanticism.


Music_ Echno and the Bunnymen, Depeche Mode, Human League, Tears for Fears. 
Fashion_ Over the top, bright, eccentric
No Wave_ A short lived subculture influenced by underground performance art, music and film. The scene rejected the commercialized New Wave.
Music_ 8-eyed spy, the lounge lizzards, Teenage Jesus and the Jerks.




Country and Western_ Country music began in the early 1920s when folk music was taken one step further. Those who claimed fame, for having introduced folk music to the nation were now in the first quarter of the twentieth century introducing a slightly more sophisticated styling of the ‘hillbilly’ sound already made popular. While honky-tonks were filled with its fans, theatres were filled with fans of the cowboy songs made popular, again, in Texas and Oklahoma. The lyrics to the western sound centered directly on the pains and sorrows of life on the western frontier.
Music_ Johnny Cash, Willie Nelson, Jerry Red, Jimmy Dean. 
Fashion_ Checkered shirts, cowboy boots, denim shorts, tassels.



Rockabilly_ Rockabilly is one of the earliest styles of rock and roll music, and emerged in the early 50’s. The term ‘rockabilly’ is a portmanteau of rock (from rock&roll) and hillbilly, later a reference to the country music. Other important influences on rockabilly include western swing, boogie woogie and rhythm and blues. The influence and popularity of the style waned in the 60’s but during the late 70’s and early 80’s, rockabilly enjoyed a major revival of popularity that has endured to the present, often within a rockabilly subculture.
Music_ Billy Flagg. 
Fashion_ Quiffs, fitted dresses, full skirts.